A liquor brand founded by Dr. Dre and Snoop Dogg.

The Origin Story

30 years ago Dre and Snoop released a song called “Gin & Juice,” but that’s not where this story begins.
To help promote their new beverage, we went back to the 1930s to prove how OG this brand really is.

The Meeting

Following up on the success of Gin & Juice, Dre and Snoop decided to release their own Gin.
We partnered with the estates of Frank Sinatra and Sammy Davis Jr. (plus Metaphysics AI)
to bring these four legends together over a bottle of STILL G.I.N.