A hiring platform for employers and freelancers, revolutionizing work for everyone.

Campaign message:
The old way of working is dead. #ThisIsHowWeWorkNow.

I pitched (and sold) five separate franchises with over 40 individual assets and saw everything through to production.
Unfortunately this project didn’t make it over the finish line, but here are a few of the WIP videos .

BLOW WORK UP (WIP)

Upwork told us they wanted to destroy the old way of working.
So that’s exactly what we did.

First, we spoke with workers and employers to identify the most frustrating aspects of working under the “old way.”
Then, we created loosely-symbolic, utterly ridiculous “tools” for them to use to break free from it.

We documented the entire process, from fabrication to destruction, for BTS content across Upwork’s social channels.

SKELETON HANDS (WIP)

A series of playful videos highlighting the most soul-sucking elements of working a dead-end job.

GRAVESTONES (WIP)

Premier CGI gravestones, representing elements of work that we’re laying to rest.

LinkedIn Subversion (WIP)

If you’re on LinkedIn, you’ve seen these dreadful illustrations.
They accompany posts by your friends and colleagues, announcing promotions and new jobs.
But what are we really celebrating?

We created knock-off illustrations to subvert the expected, and speak directly to employers.
(While poking fun at our competitor).